The Monopoly Architecture

One Engine.
Eight Brands.

The Australian estate and trust market has 8 distinct buyer segments. One core administration engine powers a specialist brand for each — giving TrustFlow full market coverage with no single competitor able to match the surface area.

64 Distribution Channels

8 brands × 8 channels each = 64 vectors, coordinated by the RatCity Taskforce.

🎯L1 Direct16

Founder-led outreach, demos, design-partner conversations — 2 per brand

✍️L2 Content16

SEO guides, lead magnets, LinkedIn — 2 per brand

🤝L3 Partners16

Ecosystem integrations, referral agreements — 2 per brand

🏛️L4 Pro Bodies16

CPD sessions, professional associations, press — 2 per brand

Total active distribution vectors64
⚖️

TrustFlow

LIVE

Probate to Finalisation

# 01
Deceased Estate Administration
Target Customer
Wills & estates law firms — 2 to 50 lawyers
Key Features
Grant of probate workflowAsset inventory & verificationBeneficiary notification trailEstate accounts & tax packFinal distribution scheduleAudit log export for court
8 Distribution Channels
01LinkedIn outreach to estates partners (Vic, NSW, QLD)
02CPD session — LIV: "Digital probate administration"
03LEAP practice management integration listing
04Smokeball marketplace listing
05Probate Registries referral programme
06LPLC risk management content partnership
07"Probate checklist 2026" SEO lead magnet
08Law Society journal feature article
provate.com.au● Live
🏦

TrustFlow

BUILDING

Ongoing Trust. Effortlessly Managed.

# 02
Ongoing Trust Administration
Target Customer
Licensed trustee companies and corporate trustees
Key Features
Trust deed managementAnnual investment review workflowBeneficiary class trackingDiscretionary distribution logImpartiality evidence engineASIC reporting module
8 Distribution Channels
01ASIC compliance angle — Ch 5D trustee company outreach
02Australian Trustee Companies Association (ATCA) partnership
03Annual investment review CPD webinar
04"Prudent investor" SEO content series
05Trust deed provider co-marketing (Lightyear Docs)
06Corporate counsel LinkedIn outreach
07Chartered Trustee qualification integration
08Big 4 accounting firm referral programme
trustflow.com.au◑ Building
📊

EstateTax

BUILDING

Estate Accounting. Tax Packs. Done.

# 03
Estate Accounting & Tax
Target Customer
Accounting firms and estate tax specialists
Key Features
Date-of-death tax returnTrust tax return (TFN/ABN)CGT event logGST/BAS for estate assetsMulti-year estate accountsATO audit trail export
8 Distribution Channels
01CPA Australia partner programme
02CA ANZ estate planning special interest group
03Xero app marketplace listing
04MYOB integration partner
05"Estate CGT events" SEO content
06ATO practitioner community outreach
07Specialist estate tax CPD session
08Accounting firms LinkedIn campaign
estatetax.com.au◑ Building
📝

WillsDesk

PLANNED

Will Drafting. Estate Planning. One Desk.

# 04
Will Drafting & Estate Planning
Target Customer
Estate planning solicitors and financial planners
Key Features
Guided will instruction intakeTestamentary trust structuresEnduring power of attorneyAdvance care directiveClient review remindersEstate plan version history
8 Distribution Channels
01Financial Planning Association (FPA) partner
02AFCA adjacent financial planner outreach
03"Estate planning checklist" lead magnet
04Life insurance cross-sell integration
05Aged care facility referral programme
06Seniors rights organisations partnership
07Social media "what happens if you die without a will" campaign
08Estate planning CPD for planners and solicitors
willsdesk.com.au○ Planned
👥

BeneficiaryHQ

PLANNED

Your Inheritance. Your View.

# 05
Beneficiary Portal & Communications
Target Customer
Beneficiaries of estates — white-labelled to law firms
Key Features
Secure beneficiary portalEstate progress dashboardDocument request & receiptDistribution timeline viewCommunication audit trailMobile-first beneficiary app
8 Distribution Channels
01White-label bundled with TrustFlow (primary channel)
02Consumer PR — "know your rights as a beneficiary"
03Seniors rights organisations partnership
04Estate disputes mediation firms integration
05Legal Aid commissions partnership
06Australian Consumer Law angle — estate transparency
07Beneficiary rights content series (SEO)
08National legal assistance network outreach
beneficiaryhq.com.au○ Planned
🏛️

PublicTrust

PLANNED

High-Volume. High-Consistency. Public Good.

# 06
Community Legal & Public Trustee
Target Customer
State public trustees, community legal centres, legal aid
Key Features
High-volume estate processingStandardised duty checklistsPublic trustee reportingNOLA / community legal workflowsGrant income trackingAccessibility-first portal
8 Distribution Channels
01State Public Trustee offices direct engagement
02National Legal Aid partnership
03Community Legal Centres Australia (CLCA)
04Law and Justice Foundation grants programme
05Attorney-General's department policy engagement
06Community legal CPD session
07Pro-bono technology partnership model
08Grants Australia funding for legal tech access
publictrust.software○ Planned
🏠

SettleMate

PLANNED

Estate to Settlement. Seamless.

# 07
Conveyancing & Property Settlement
Target Customer
Conveyancers, settlement agents, and estate property sales
Key Features
Estate property sale workflowPEXA settlement integrationSection 27 deposit releaseGST withholding (foreign residents)Title search & encumbrancesConveyancer instruction kit
8 Distribution Channels
01PEXA marketplace integration
02Australian Institute of Conveyancers (AIC) partner
03Property Council of Australia engagement
04"Selling a deceased estate" SEO content
05Real estate agency referral programme (McGrath, Ray White)
06Mortgagee-in-possession crossover angle
07State revenue office stamp duty workflow
08Estate agent training content partnership
settlemate.com.au○ Planned
🛡️

TrustInsure

PLANNED

Trustee Liability. Managed.

# 08
Trustee Liability & Risk Management
Target Customer
Professional indemnity insurers and risk-conscious trustees
Key Features
Breach risk scoring per matterPI insurance evidence packsComplaint management logRegulatory change trackerTrustee decision audit trailRisk dashboard & alerts
8 Distribution Channels
01LPLC (Law Practitioners Liability Committee) partnership
02PI insurance broker network (Marsh, Aon) referral
03"Trustee breach risk" content series
04Law Society risk management CPD
05Barristers chambers referral (estate dispute angle)
06ASIC-adjacent compliance consulting firms
07Risk management SIG within ATCA
08Trustee director & officer liability insurance crossover
trustinsure.com.au○ Planned

One Core. Full Market.

All 8 brands share the same administration engine, compliance workflows, audit trail, and data layer. Each brand has its own positioning, domain, pricing, and distribution channels — but a firm using TrustFlow can upgrade to TrustFlow without migrating data. Competitors face 8 different fronts simultaneously.

See the Workspace →Pricing